It’s not a snack - it’s a Movement

Our Why

We’re not in the business of food. We’re in the business of morale.

It’s not a snack - it’s a Movement

Movement for veterans, LEOs, shooters, and everyday protectors who hold the line — and still want something sweet.

Why are there all kinds of healthy foods available for every sport and profession imaginable, except for the sport of shooting and the profession of arms?

Our mission is to change that.